creator marketing

Publicis Groupe to acquire creator marketing agency Influential
Jul 26, 2024
Brandon Doerrer

Publicis Groupe to acquire creator marketing agency Influential

The acquisition marks Publicis Groupe’s most significant move into the creator marketing space to date.

Creator marketing complex is unprepared for deepfakes
Feb 10, 2023
Brandon Doerrer

Creator marketing complex is unprepared for deepfakes

And it could result in victimized creators losing out on brand partnerships.

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