creative minds
Creative Minds: FCB's Claire Herselman transforms nonsense into creativity
Get to know the senior copywriter who moved to London at 18 and worked as a barista.
Creative Minds: Ya Wen believes creativity can 'change the world'
Get to know the visual designer at Tomato Interactive who approaches creativity beyond the next bright and shiny thing.
Creative Minds: How Yuhang Lin went from dreaming of magical powers to solving real-world creative problems
The Shanghai-based designer talks turning London Tube etiquette into a football game, finding inspiration in the marketing marvels of The Dark Knight, and why he wants to dine with Elon Musk.
Creative Minds: Soo Hee Yang on design poetry and mindset magic
Between diving into Han Kang's novels and raiding her prized wine cellar, this pressure-loving creative director is turning brand campaigns into social movements—with a shelf of awards and an unbreakable spirit to match.
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Creative Minds: Yuchien Wang on the path from classical music to copywriting
The copywriter and brand strategist had originally set out to be a classically trained cellist, even winning a place at the music academy in Taipei. But copywriting eventually won her heart.
Creative Minds: Rohit Malkani is made for the stage
Malkani might be a maverick of his craft as L&K Saatchi & Saatchi's co-CCO by day, but this multifaceted creative is a theatre aficionado and aspiring TED speaker who found his way from account planning to advertising's coolest shores.
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