creative data
Creative data is an underutilised weapon in brand-building
Data is still viewed by some as the enemy of creativity. But used correctly, it can elevate brands out of a sea of sameness.
Data artistry elevated in Cannes Lions 2021 work: Maurice Riley
The Creative Data jury president discusses three key themes that emerged from the category, instilling camaraderie in the virtual jury room, and how APAC can do better.
Cannes Lions: 'Project Free Period' wins creative strategy Gold for Stayfree and DDB Mudra
The winners of the Creative Strategy and Creative Data Lions were announced on Tuesday.
Creative Data winners: Cannes Lions 2018
Australia dominates the APAC winners, of which there were nine.
Cannes 2016: Innovation and Creative Data winners
An emergency radio network with Toyotas as transceivers and a somewhat disturbing but effective use of biometric data highlight the region's wins.
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