cpb
Hell yeah! How to swear in ads and get away with it
After Zomato's recent gamble on the edge of obscenity, Li-Mei Foong explores the intricacies of using expletives in ads without landing yourself in censorship soup.
CP+B opens shop in Beijing
CP+B has established operations in Beijing to serve Tencent and two global accounts.
Infiniti looks to CP+B to build premium global brand
HONG KONG – Infiniti Motor Company has appointed Crispin Porter + Bogusky (CP+B) as its creative agency-of-record as it looks to strengthen its positioning as a premium automotive brand globally.
Lenovo enters final round of pitching for US$100m global business
GLOBAL – Lenovo’s global creative advertising pitch is entering its final round with three agencies - ThinkPad incumbent Ogilvy, Saatchi & Saatchi and CPB - shortlisted as the company prepares to launch a new range of products.
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