copywriting
The value of language in an AI-generated marketing world
Despite the leaps in machine-written text, the co-founder of verbal branding agency Reed Words is betting on the longevity of human-generated creative communications as he launches a new practice in Asia.
Creative Minds: A tale of 14 tattoos and limited patience
Rebel ink enthusiast and creative maven, Nicha Jaroensuk, isn't afraid to defy norms in the vibrant world of Bangkok's advertising scene—and her 14 tattoos are more than just skin-deep.
Copywriting is becoming a dying art. Are we lost for words?
Brand equity is having a detrimental effect on adland's ever-decreasing vocabulary.
Diego Maradona: a tribute to one of Argentina’s best copywriters
Maradona was not just a football legend but also a master at creative copywriting.
Is 'demonic' Dominic Cummings currently the best adman in the UK?
Even if you don't care about UK politics, the way Brexit was sold to the public underscores important but oft-forgotten advertising advice, according to BBH's Asia chairman.
“My question for the industry’s men: ‘Hey, when are you going to realise? It’s time.’”
Gabriela Guerra successfully campaigned against discrimination in Brazil's 'Young Lions' competition. Here the 2019 Cannes 'See It Be It' finalist shares her thoughts on equality (lacking), the overwork epidemic and the creative benefits of living in her new home, Singapore.
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