coots

INTERVIEW: Laurie Coots on reaching an 'equal-opportunity blaming generation'
Aug 27, 2012
Jenny Chan 陳詠欣

INTERVIEW: Laurie Coots on reaching an 'equal-opportunity blaming generation'

SHANGHAI - In an exclusive interview, Laurie Coots (pictured), TBWA's worldwide chief marketing officer, explains how social activism is becoming the fashionable "new black" among the younger generation—making activism an important factor for brands and not just a tireless battle for NGOs (non-governmental organisations).

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