connected tv
Is CTV the new primetime for advertisers during Ramadan?
While traditional TV holds sentimental value, CTV offers advertisers precision, measurability, and creativity, says Xapads’ Edo Fernando.
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Budgets 2025: Retail media and CTV will dominate adspend
The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.
Why CTV and retail media could transform digital advertising in Hong Kong through 2025
Connected TV will be crucial for boosting customer conversions and brand impact in 2025, while Hong Kong will also see a rise in search spending on e-commerce, driven by growing confidence in retail media, predicts the Trade Desk's Chris Ngan.
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How agencies and brands can make the most of the digital surge in APAC
In a market in constant flux, new trends are emerging – such as the growth of connected TV, a rapid expansion of digital OOH, and the centrality of first party data, all of which are helping agencies craft breakthrough strategies for their clients.
Navigating the rise of SSPs in CTV: A media buyer's guide
Supply-side platforms are bundling CTV inventory into curated deals, often mixing in less desirable content or resold inventory. Campaign examines why this practice raises concerns about quality and value, and how buyers can stay ahead.
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StarHub to offer CTV ads via TV menu activation
As competition increases across the CTV landscape, StarHub is looking to make the most of its assets for TV advertising.
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