confectionery
We’re about innovation without chaos: Mars global marketing head
Andrew Clarke explains why continuing to try new things is critical for one of the world’s largest advertisers.
Perfetti Van Melle consolidates media into Optimedia China
SHANGHAI - Optimedia, the incumbent media agency for Perfetti Van Melle, has retained the sweet-maker's traditional media planning and buying business in a four-way pitch, while also being awarded new digital duties for China.
Snickers campaign focuses on changing personas to reposition candy as energy bar
BEIJING - Snickers' latest China leg of its global campaign features funny persona-switching scenarios as hungry characters from popular culture, such as the screaming landlady from the movie Kung Fu Hustle and Pigsy from the legend Journey To The West, morph into their human selves.
The sweet taste of consumer success
With more disposable income, consumers in emerging markets are indulging their sweet-tooth and leading confectioners can't wait to get a piece of the action.
Grey Mumbai wins Ferrero's creative account in India
MUMBAI - Italian confectionery giant Ferrero has appointed Grey Mumbai to its advertising account across India.
BBH wins Alpenliebe in China
SHANGHAI - Confectionery brand Perfetti Van Melle has awarded BBH its Alpenliebe creative account across China.
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