cmo conversations

The anti-trend trend: How Starbucks aspires to use 'simplicity' to face rivals
13 hours ago
Nikita Mishra

The anti-trend trend: How Starbucks aspires to use 'simplicity' to face rivals

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

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