clueless

Inside the making of Rakuten’s Super Bowl ad
Feb 2, 2023
Sabrina Sanchez

Inside the making of Rakuten’s Super Bowl ad

The shopping and rewards platform’s creative team shares how it worked entirely in-house to conceive, create and produce the Clueless-inspired spot.

Sony Australia gently mocks clueless DSLR users in viral campaign
Nov 16, 2012
Emily Tan

Sony Australia gently mocks clueless DSLR users in viral campaign

SYDNEY - Armed with the insight that close to two-thirds of DSLR consumers nearly always have their cameras set to 'auto' mode, Sony and its agencies, led by Havas Sydney, set out to present an alternate option.

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