climate change
F-list: Ogilvy and Edelman among those with most contracts with fossil-fuel clients
According to the annual report by Clean Creatives, 219 contracts are split between major holding companies in APAC for clients such as Shell, BHP, and Chevron.
Advertisers grapple with the weight of AI’s environmental impact
Experts weigh in on why environmental standards around Gen AI have been lacking in advertising and marketing—and why that must swiftly change.
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Is Asia behind the curve when it comes to making sustainability a priority?
The region most vulnerable to climate change is failing to implement the sustainability regulations needed to combat it, leaving businesses and consumers grappling with a "value-action gap."
World Wildlife Fund spotlights global climate records in Olympics campaign
The 60-second spot contrasts the reality that as athletes shatter records at the Games, the world is smashing climate records.
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Clean Creatives accuses five B Corp agencies of fossil fuel deals
Clean Creatives names SEC Newgate, Tinkle Communications, Cullen Communications, Edit, and Total Media in a report alleging fossil-fuel ties, but three agencies contest the findings, citing transparency and past disclosures.
Can marketing reconcile its growth and sustainability goals?
Many CMOs are stuck in the paradigm of growth at all costs. But the concepts of 'green growth' and 'degrowth' to counter traditional profit-making structures are slowly making waves in an attempt to mould climate-responsible corporations.
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