climate change

2 days ago

Why brands are scaling back their sustainability commitments

A record-breaking hot year makes COP29's climate finance promises feel dangerously inadequate. Corporate sustainability is crumbling under cost pressures and a "quiet" greenwashing surge.

Nov 1, 2024

What will it really take for adland to divest from fossil-fuel clients?

Financial profit is often attributed as the main reason agencies continue to work with fossil-fuel clients. Experts in the industry argue that stricter regulation and forward-thinking measures are needed to move away from agencies’ over-reliance on fossil fuels.

Sep 25, 2024

F-list: Ogilvy and Edelman among those with most contracts with fossil-fuel clients

According to the annual report by Clean Creatives, 219 contracts are split between major holding companies in APAC for clients such as Shell, BHP, and Chevron.

Aug 12, 2024

Advertisers grapple with the weight of AI’s environmental impact

Experts weigh in on why environmental standards around Gen AI have been lacking in advertising and marketing—and why that must swiftly change.

Aug 8, 2024

Is Asia behind the curve when it comes to making sustainability a priority?

The region most vulnerable to climate change is failing to implement the sustainability regulations needed to combat it, leaving businesses and consumers grappling with a "value-action gap."

Aug 8, 2024

World Wildlife Fund spotlights global climate records in Olympics campaign

The 60-second spot contrasts the reality that as athletes shatter records at the Games, the world is smashing climate records.