clickcease
Jul 8, 2021
Global digital ad spend increase accompanied by rise in invalid traffic
EXCLUSIVE TOP OF THE CHARTS: ClickCease report finds that in almost 20 countries 10% or more of site visits are invalid, including in APAC markets Singapore, Australia, China and India—translating to wasted adspend, compromised audiences and skewed analytics.
Jul 21, 2020
Mobile click fraud jumped 62% globally during peak COVID-19 months
In an analysis of 1.8 billion clicks across nearly 80 countries, 14% of paid search traffic was fraudulent.
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