clement teo
Feb 16, 2016
Marketer satisfaction with social media fails to match usage: Forrester
SINGAPORE - B2C marketers in Asia Pacific are becoming increasingly active in social marketing, but their level of satisfaction with various social platforms remains mixed, according to a new report by Forrester.
Oct 14, 2015
Displays ads are fading, it’s time to go native: Forrester
SINGAPORE - Display ads are losing their effectiveness with mobile-first users in Asia Pacific, with many consumers choosing to avoid them completely, according to Forrester Research.
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