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Hong Kong patisserie Paul Lafayet enlists SPRG as first PR partner
Aug 28, 2013
Benjamin Li

Hong Kong patisserie Paul Lafayet enlists SPRG as first PR partner

HONG KONG - Local French-style patisserie Paul Lafayet has chosen SPRG as its first PR agency partner at a time when the family run business is facing increasing competition from better-known European rivals that have been opening up Hong Kong stores in recent years.

Pret A Manger thrives without any advertising expenses
Aug 20, 2013
Benjamin Li

Pret A Manger thrives without any advertising expenses

HONG KONG - How does a fast-food eatery survive without advertising, especially in Hong Kong's cutthroat food and beverage industry?

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