china resources group

C’estbon Food & Beverage taps DDB Guoan for brand-portfolio strategy
Aug 17, 2012
Benjamin Li

C’estbon Food & Beverage taps DDB Guoan for brand-portfolio strategy

BEIJING - Shenzhen-based C’estbon Food & Beverage (CBFB) 華潤怡宝食品飲料, a subsidiary of China Resources Holdings, has chosen DDB Guoan to develop a brand portfolio strategy aimed at delivering nationwide growth.

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