chicken
KFC bites into Japanese stereotypes to sell Sweet Tokyo chicken to Aussies
How do you sell a Japanese-themed chicken product to Aussies? Bring on the absurdist Japanese comic director...
A fried chicken ad that spans generations—literally
BBDO Bangkok’s irreverent spot for Five Star Chicken is designed to have something for just about everyone.
McDonald's releases waterfalls of white meat in Hong Kong
Juicy chicken stands in for rushing rapids in a DDB Hong Kong campaign that's clearly aimed—in terms of both timing and execution—at tweaking KFC's beak.
Rendang-gate: 7 of the best ads from SEA brands
Brands in Southeast Asia have been quick to jump on the media storm that has united Indonesia, Malaysia and Singapore.
KFC: why making weird products seems to be a global brand strategy
Think the KFC smartphone is weird? You haven't seen anything yet.
CASE STUDY: How Pepsi & chicken-flavored Lay's potato chips were made tastier than they sound
The snack category is extremely cluttered in China, and any new product, even one as innovative as Lay’s Cola Chicken (a localised chip flavour), needs to do something special to stand out.
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