chicken

A fried chicken ad that spans generations—literally
May 30, 2022
Ad Nut

A fried chicken ad that spans generations—literally

BBDO Bangkok’s irreverent spot for Five Star Chicken is designed to have something for just about everyone.

McDonald's releases waterfalls of white meat in Hong Kong
Jul 6, 2020
Ad Nut

McDonald's releases waterfalls of white meat in Hong Kong

Juicy chicken stands in for rushing rapids in a DDB Hong Kong campaign that's clearly aimed—in terms of both timing and execution—at tweaking KFC's beak.

Rendang-gate: 7 of the best ads from SEA brands
Apr 6, 2018
Faaez Samadi

Rendang-gate: 7 of the best ads from SEA brands

Brands in Southeast Asia have been quick to jump on the media storm that has united Indonesia, Malaysia and Singapore.

KFC: why making weird products seems to be a global brand strategy
Jul 17, 2017
Emily Tan

KFC: why making weird products seems to be a global brand strategy

Think the KFC smartphone is weird? You haven't seen anything yet.

CASE STUDY: How Pepsi & chicken-flavored Lay's potato chips were made tastier than they sound
Jun 14, 2013
Staff

CASE STUDY: How Pepsi & chicken-flavored Lay's potato chips were made tastier than they sound

The snack category is extremely cluttered in China, and any new product, even one as innovative as Lay’s Cola Chicken (a localised chip flavour), needs to do something special to stand out.

Burger King’s new Chicken doesn’t chicken out
Jan 17, 2011
Angelia Seetoh

Burger King’s new Chicken doesn’t chicken out

SINGAPORE – Burger King’s launch of eight chicken variety burgers sees the creation of a chicken that stands up for what’s right.

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