cheryl goh
Asia-Pacific Power List 2025: Cheryl Goh, Grab
A founding force behind Grab’s rise, Goh now leads the super-app into its next chapter—blending cultural fluency, creative power, and a commitment to sustainability.
Asia-Pacific Power List 2021: Cheryl Goh, Grab
Goh has pivoted a brand that depends on mobility to focus on emerging needs for healthcare workers and home delivery.
Asia-Pacific Power List 2020: Cheryl Goh, Grab
After solidifying the Grab brand following the acquisition of Uber's Southeast Asian business, Goh's marketing and communication skills were put to the test by the COVID-19 pandemic.
Rebrands don’t have to be perfect to succeed
Grab's CMO Cheryl Goh told Campaign360 the brand's unicorn story.
GrabTaxi rebrands to Grab, makes brand loyalty a priority
SINGAPORE – Ride-hailing platform GrabTaxi has rebranded to Grab, in line with its expanded product vision and mission.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins