change blindness

Y&R's latest 'change blindness' TVC for Brand's
Sep 23, 2011
Rhandell Rubio

Y&R's latest 'change blindness' TVC for Brand's

SINGAPORE - Y&R Singapore has unveiled the latest TVC for Cerebos Brand's Essence of Chicken, using ideas from Singapore Management University (SMU) students to illustrate the level of alertness in people's daily lives.

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