chaebol
Feb 2, 2017
Influence: In Korea, not a Lotte alternatives
With Korea recently rocked by its latest chaebol corruption scandal, we investigate how local consumers express their outrage in the marketplace—or whether they do at all.
Aug 17, 2015
Local brand support remains deep-rooted in Korea
When South Koreans shop, a subconscious understanding of what it means to be Korean, including expectations to put country ahead of all else, comes into effect—even while shopping online through overseas retailers.
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