burson
Burson launches healthcare-focused AI service
Decipher Health will predict the impact of communications across six therapeutic areas, the WPP firm says.
Burson launches healthcare-focused AI service
Decipher Health will predict the impact of communications across six therapeutic areas, the WPP firm says.
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Creative Minds: Basti Chendra on harnessing creativity to transform lives
Burson's regional creative lead champions authenticity and is driven by work that supports others—especially in promoting trans acceptance in the workplace and beyond.
Burson names global digital and intelligence leadership team
Amongst a slew of other appointments, Joe Peng will take on the role of APAC and greater China head of digital and intelligence.
Burson hires Damion Potter as global chair of public affairs
Potter joins from Haleon, where he was VP and global head of policy and government affairs.
Burson launches ahead of schedule
Burson—created from the merger of WPP-owned BCW and Hill & Knowlton, which is due to be formally completed on 1 July—launched on June 13, unveiling its new brand identity and client offerings.
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