burger
May 9, 2018
Shake Shack's Asian expansion "one burger at a time"
As the burger joint pushes into Hong Kong, its CEO and marketing chief explain their strategy for entering new Asian markets
Feb 11, 2016
Case Study: How KFC Malaysia stole a burger-march on McD's
KUALA LUMPUR - Mediabrands and KFC used programmatic video targeting to launch the Hot & Cheezy Chicken Burger and steal the youthful burger crowd from rival McDonald's.
Jul 22, 2010
CASE STUDY: Burger King's Wallet Drop guerilla stunt creates online buzz in Singapore
Burger King's 'Wallet Drop' combines marketing, advertising and online communications to generate a hugely successful campaign.
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