building
May 22, 2013
Brand building must be a company-wide effort: Forrester
GLOBAL – All chief marketing officers (CMOs) surveyed in Forrester Research’s latest study agree that brand building is a company-wide effort that requires employees in all departments to be brand ambassadors.
Nov 4, 2010
Onyx appoints Future Brand for brand development in Thailand
BANGKOK - Future Brand Singapore has been appointed to handle a brand development project for Onyx Hospitality Group. Based in Bangkok, Onyx owns the Amari, Saffron, Ozo and Shama brands.
Oct 12, 2010
CASE STUDY: Asia Square positions itself in Singapore's CBD as a Human Building
SINGAPORE - Going beyond the cliches of an office building, Asia Square built its brand positioning as a Human Building, a place not solely for business objectives instead, but for people to live, work and play.
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