brenda kou

Aug 27, 2024

McDonald's taps Yum Brands veteran for Asia CMO role

Angelina Villanueva is taking over as the role, replacing Brenda Kou. Kou departed the company in May 2024 after less than a year in the role.

Nov 30, 2023

Jolin Tsai joins McDonald’s Taiwan in a nostalgic and innovative 40th anniversary campaign

EXCLUSIVE: Leo Burnett dabbled with AI, got a C-pop queen to compose a rhythmic soundtrack, and used Taiwan's biggest virtual studio for an ambitious 40th-anniversary film. McDonald's Asia CMO Brenda Kou and the creative team explain their thoughts behind the process.