brand news

Procter & Gamble's Sam King on leading a billion Asians to market
Feb 12, 2010
Asiya Bakht

Procter & Gamble's Sam King on leading a billion Asians to market

The Korean marketer has a massive challenge ahead of him, but he'd prefer to view it as a massive opportunity.

How should Kraft handle Cadbury?
Feb 11, 2010
David Tiltman

How should Kraft handle Cadbury?

ASIA-PACIFIC - The American food giant's marketers must walk a tightrope to ensure the chocolate brand's success in key Asian markets.

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