brand boycotts

Unraveling brand boycotts: What are the top triggers for consumer boycotts across global markets?
May 13, 2024
Samuel Tan

Unraveling brand boycotts: What are the top triggers for consumer boycotts across global markets?

Shunning companies whose products pose health risks, such as containing toxic or cancer-causing substances, stands out as the primary motivation for consumers worldwide to cancel brands.

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