brand awareness
Brand sales are the real awards for marcomms agency partners
Agencies can win any number of gongs at awards shows but the real sustainable payback comes from helping clients increase sales and achieve their business goals.
Purpose, promise, and prevalence: Increasing brand awareness and authenticity
Nielsen’s 2022 global annual marketing report reveals why brand awareness and authenticity are more important than ever, and how brands must hold themselves accountable to elicit meaningful engagement from their audiences.
Yahoo forges Southeast Asia content partnership with PropertyGuru
SOUTHEAST ASIA - Yahoo has forged a regional content partnership with online property portal group PropertyGuru to deliver property-related content to users across Singapore, Indonesia, Malaysia and Thailand.
&C Guangzhou wins digital business for Amway's Atmosphere in China
GUANGZHOU - Direct selling company Amway has tasked &C to handle digital duties for its home technology brand Amosphere Air Purifier.
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