bo sun
The CMO's MO: Through the clouds and into silver linings with Bo Sun
CMOs who can't adapt and be flexible will be left behind, and other insights on navigating the post-pandemic travel landscape with Trip.com's marketing leader Bo Sun.
Asia-Pacific Power List 2023: Bo Sun, Trip.com
Bo Sun has been agile in keeping a direct, two-way conversation with the consumers, besides building capabilities to help the industry.
Asia-Pacific Power List 2021: Bo Sun, Trip.com
As the Chinese domestic travel industry recovers, this marketer’s work balances domestic gains with global vision and new avenues for business.
Asia-Pacific Power List 2020: Bo Sun, Trip.com
As the online travel industry restructures to meet the 'new normal' under COVID-19, Sun's work extends well beyond marketing to find entirely new solutions.
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