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Inbound marketing giving SMEs a competitive edge
SINGAPORE - Small and medium sized businesses (SMEs) are using inbound marketing to challenge the marketing budgets of bigger competitors.
Spikes impressions: Creative use of old media is just as inspiring
Deric Wong, managing partner of strategy at Omnicom Media Group Hong Kong, distills the winning components of a media medal into digestible pointers.
Spikes impressions: Should design be about 'creating' or 'recreating' something?
Ian Perkins, ECD of Name and Name in Taiwan, gave examples of what work that breaks category rules really means.
Spikes impressions: Ditch the 'dream come true' pseudo-documentary
Georg Warga, creative director/filmmaker/founder of Goodstein in China, explains how insights, no matter how strange, can work to your advantage.
Spikes impressions: Pineapples + pigs + penguins = jury fatigue
Kitty Lun, chairman and chief executive officer of Lowe China, reveals why she was initially revolted by the Film Grand Prix winner.
Spikes impressions: Say yes to judging (and pack a sweater)
Tim Doherty, chief creative officer of Isobar China, now warmed up from many hours in a freezing judging room, tries to explain why the juries in general were cold toward work from China.
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