blackstone

Who’s bidding for TikTok?
Apr 3, 2025
Julia Walker

Who’s bidding for TikTok?

Amazon, Oracle and AppLovin submitted bids just days before Trump is set to make the big TikTok decision.

Pitch. Win. Exit? How private equity is reshaping the agency model
Mar 27, 2025
Humphrey Ho

Pitch. Win. Exit? How private equity is reshaping the agency model

Private equity is no longer circling the ad industry—it’s taking over. As agencies transform into investment assets, Helios & Partners CEO Humphrey Ho unpacks the high-stakes tension between creative independence and financial control.

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