black myth wukong
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Sep 26, 2025
Black Myth: Wukong and McDonald's come together for a festive collab
After McDonald’s Japan saw Pokémon merch fly off shelves (and onto the resale market), the brand builds the hype for the Mid-Autumn Festival.
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Nov 25, 2024
How marketing helped Chinese apps and games to expand overseas
Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.
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