bing
As Google explores AI-powered search, doing nothing isn’t an option
With rumours circulating that users will have to pay to use Google Gemini’s AI-powered search, experts attempt to answer some key questions. Namely, how will this impact the future of search and does its potential create an opportunity for brands?
Bing Ads rebrands as Microsoft Advertising
Microsoft now says it wants 'go above and beyond search' with new online advertising products.
Bing takes on Trivago, Google with intelligent search features
Microsoft has updated a search function in Bing, with the initial rollout fixated around the hospitality & travel industry.
Microsoft coalesces sentiment analysis into Bing
Similar to the wireframe powering Google's featured snippets, Bing's sentiment analysis tool is aimed at giving users access to answers.
Bing tackles Apple anti-tracking feature; launches audience segmentation
Bing has found a workaround to Apple's Intelligent Tracking Prevention and launched a tool that promises advertisers detailed insights on the performance of search audiences.
Bing outperforms Google AdWords: iProspect report
Per the report, the cost per click (CPC) with Bing rose by 29% year on year, while its clickthrough rate (CTR) improved to be 57% higher than Google's.
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