beautifully imperfect tvc

CASE STUDY: Leo Burnett's 'Beautifully Imperfect' TVC changes perceptions in Singapore
Jul 19, 2010
Staff Reporters

CASE STUDY: Leo Burnett's 'Beautifully Imperfect' TVC changes perceptions in Singapore

The Ministry of Community Development, Youth and Sport wanted to encourage young Singaporeans to cherish their 'special someone' despite all their flaws and imperfections.

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