basketball
Jordan invites local ballers to ‘greatest pickup game’ with Michael Jordan
Uncommon Creative Studio captured the moment the basketball legend and NBA icons shared a game with local Parisian streetballers on a makeshift court in a disused bank.
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NBA positions basketball as the uniting factor with Ranveer Singh
The National Basketball Association (NBA) has rolled out a brand campaign in India featuring brand ambassador Ranveer Singh.
Jordan's 'Air Historian' chronicles 25 years of flight inspiration in China
What Mars Blackmon did for Air Jordan in the US, W+K Shanghai's new character does just as effectively in China, tapping comic, sports and cultural legends to celebrate the brand's raw inspirational power.
The star of this half-time basketball show is…. a cleaning equipment
For a Nissan activation, TBWA/Hakuhodo produces an unexpectedly squeaky-clean performance.
Hennessy and NBA give tattered basketball court a makeover
INSPIRATION STATION: To mark a new partnership between the two brands, Hong Kong-based artist Taxa was commissioned to produce a large graffiti piece in Tsing Yi Estate.
Game on: Local v. international sports leagues in Asia
Homegrown sporting leagues in countries like Thailand and the Philippines have the advantage of hyperlocal audiences — but how do they fare in sponsorship value against big names such as the NBA and EPL?
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