babar khan javed
Google launches Tez payments app
Initially making the app available to more than 300 million smartphone users in India, Google also aims to take on mobile wallet titans such as Paytm in other markets.
How an Apple update devalues DSPs
An upcoming update in iOS 11 will give users a clean slate as far as cookies are concerned. That's bad news for advertisers and demand-side platforms.
Better targeting starts with knowing content habits: OpenDNA
With publishers, an AI-enabled app, and Android device makers all playing roles, the company says it is arming advertisers with a better ability to target consumers according to mood and intent.
Qualtrics names Singapore as Southeast Asia HQ
Injecting upwards of US$2.5 million into its Southeast Asia market domination plans, the software business intends to triple its customer base by 2020.
Why CtrlShift launched a premium inventory marketplace for Asean
Safety-conscious brands and a lack of trader talent drove the company to create what it says is the first independent Asean private marketplace.
Google Adwords updates touch on creative and shopper experience
The latest updates will allow digital marketers to limit the impressions of their ads based on the product inventory in stock and also know which ads appeared in the coveted ad spots.
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