ave
Feb 6, 2012
Seven PR associations support AMEC study of communications measurement in APAC
SYDNEY - Aiming to encourage PR professionals to place greater importance on formal evaluation of their work, AMEC (the International Association for Measurement and Evaluation of Communication) has partnered with seven professional PR associations across the region to complete a research study on the topic.
Jul 25, 2011
Ogilvy PR Australia drops ad-based valuation for a new set of metrics
SYDNEY- After years of questioning the accuracy of measuring public relations returns via advertising valuation equivalency (AVE), Ogilvy PR Australia has decided to drop it in favour of its own set of ‘value metrics’.
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