audience
McCann Worldgroup brings on first chief audience architect
Nathan Brown joins from UM to infuse audience thinking across the network.
The shifting sands of social context
A profound shift is underway, as users migrate away from faceless public squares and toward tighter collectives in digital settings. For marketers, this shift suggests a way through the looming problems of data privacy, writes UM's APAC chief strategy officer.
YouTube starts phasing out exact subscriber numbers
Users have complained that loss of accuracy may put off brand partners.
Why gender-neutral marketing may not mean equality
Efforts to address authentic differences between men and women need not be held back in the name of political correctness or progressiveness, say practitioners.
Key do's and don'ts of content marketing
IAB Southeast Asia and India's content committee explains how to avoid both common and lesser known marketing mistakes.
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