atifa silk
![Benedict Evans: It’s 20 to 25 trillion dollars of [ad] spend and no one really knows what’s going to happen next](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fScreen+Shot+2021-05-03+at+9.47.20+AM.png&h=268&w=401&q=100&v=20170226&c=1)
Benedict Evans: It’s 20 to 25 trillion dollars of [ad] spend and no one really knows what’s going to happen next
How should we think about e-commerce? What is the role of the agency in an ‘unbundled economy’ ? And where do you go to see the next big thing in tech and business? Analyst Benedict Evans divulges his insights in a conversation moderated by Haymarket Media Asia’s Atifa Silk and Meta’s Leigh Thomas.
Atifa Silk appointed MD of Haymarket Media Asia
Silk will have overall responsibility for the company’s Hong Kong and Singapore operations, including both the finance and marketing-communications sides of the business.
Atifa Silk interviews...Atifa Silk
To celebrate Campaign’s 50th birthday, Asia brand director Atifa Silk agreed to turn the interviewing tables onto herself, reflecting on the highs and lows of almost two decades of Campaign's development.
Cannes Lions 2017: Tencent and Dentsu Aegis Network talk new partnership
Jeff Kwek, Steven Chang, Motohiro Yamagishi and Meg Chen speak to Atifa Silk on Tencent and Dentsu Aegis Network's collaboration
Healthy paranoia: Mark Patterson on GroupM at 10
GroupM’s Asia-Pacific CEO discusses with Atifa Silk the challenge of always being prepared for surprises that lurk around the next corner.
Interview: How Unilever keeps up with change
THE ATIFA SILK INTERVIEW: Unilever chiefs Keith Weed and Luis Di Como discuss the changing role of marketing and their biggest fears in the mobile age.
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