asics
Adidas taps Su Yiming and DHL’s back in fashion: China collabs of the week
The shared motivation of this week’s most notable Chinese brand collaborations is to reach Generation Z: whether that’s through media publications they follow — such as streetwear title Aykes working with Asics — or via their favorite music artists.
Southeast Asian artists pimp up sneakers for Asics
INSPIRATION STATION: 30 artists from Singapore, Malaysia, Indonesia, Thailand and Vietnam brought their flair to the 30th anniversary of the GEL-LYTE III.
Asics hosts virtual-reality shoe launch
Global preview event takes place online after plan to host physical event later this year in Tokyo altered because of coronavirus.
Geography lessons: Brands keep failing an easy China test
As more brands, including Versace, Coach and CK, suffer consumer ire over geographical gaffes in China, analysts say the events underscore the need to get serious about China-centric strategy.
Ad Nut: Sexy delights, a pan-pipe-playing dog and a postpartum musical
Ad Nut returns from Lunar New Year hibernation to bring you good and bad ads from all over. This week, work for Caterpillar, Mars, ASICS, Marmite, HelloFlo and more.
Asics appoints 180 Amsterdam as global ad agency
GLOBAL - Asics, the Japanese sportswear brand, has appointed 180 Amsterdam as its global advertising agency.
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