ambush marketing

Let them feel it: A Rio strategist’s view on effective Olympics sponsorship
Nov 4, 2016
David Blecken

Let them feel it: A Rio strategist’s view on effective Olympics sponsorship

Tokyo 2020: Sports fans don’t want to hear sponsors’ messages, but are open to experiencing what those brands are about.

Nike adds localised twist to Olympics ambush marketing tactic for China
Aug 3, 2012
Jenny Chan 陳詠欣

Nike adds localised twist to Olympics ambush marketing tactic for China

CHINA - Nike has ambushed Adidas in its latest Olympics-related campaign without openly using the Olympic rings logo but scraping the sides of the Games with references to locations with the word 'London' in its ad; and also adds social-media-driven marketing value for its brand in the Chinese market.

FIFA cracks down on Bavaria after World Cup ambush marketing stunt
Jun 21, 2010
Campaign Asia-Pacific

FIFA cracks down on Bavaria after World Cup ambush marketing stunt

GLOBAL - FIFA is filing a civil case against Bavaria, the brewer behind an ambush marketing stunt at the World Cup. We ask PR experts in the region what they think of FIFA's reaction.

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