alcohol brands

CASE STUDY: Johnnie Walker inspires progress in young Chinese men
Jun 30, 2010
Staff Reporters

CASE STUDY: Johnnie Walker inspires progress in young Chinese men

Johnnie Walker wanted to make the global brand promise real and relevant to young Chinese men.

Spirits: Working with diversity across Asia's alcohol brands
Jun 29, 2010
Annabel Walker

Spirits: Working with diversity across Asia's alcohol brands

Varying levels of maturity and regulation require acute sensitivity from alcohol brands, and experiential work outlining the finer points of drinking is a growing trend.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Labubu, the art toy craze and why grown-ups can’t get enough

1 Labubu, the art toy craze and why grown-ups can’t get enough

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

2 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

3 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

Why Gut’s Singapore office means so much to the challenger agency

4 Why Gut’s Singapore office means so much to the challenger agency

Top 10 fashion brands in Southeast Asia

5 Top 10 fashion brands in Southeast Asia

The return of Donald Trump: What it means for APAC's marketing industry

6 The return of Donald Trump: What it means for APAC's marketing industry

Top 10 food brands in Southeast Asia

7 Top 10 food brands in Southeast Asia

Is impulse buy on deathbed in Indonesia?

8 Is impulse buy on deathbed in Indonesia?

MediaSense buys R3 as it eyes global client opportunities in creative

9 MediaSense buys R3 as it eyes global client opportunities in creative

The Philippines' top 50 brands

10 The Philippines' top 50 brands