airtel
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Why audio is the new video for advertisers
The vice president—brand and communications at Pocket FM notes that audio has emerged as an invisible challenger to visual media, making its voice heard in brand communication strategies.
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It's time to clean up Telegram
TECH ON ME: Telegram’s founder lands in handcuffs, sparking a firestorm over brand safety—while Apple makes an aggressive push to dominate India’s digital landscape. That, and more in our weekly tech digest.
Asia-Pacific Power List 2022: Shashwat Sharma, Bharti Airtel
The marketing head for the mobile operator has thwarted the omnipresent threat of Reliance Jio in India by investing in an OTT aggregation service and launching a digital ads business.
Tech dominates India's top 100 brands, FMCG names struggle
An analysis of India's top 100 brands, according to consumers. Which made significant gains in 2019, and which lost their stripes?
Rediffusion Y&R brings in Tarvinderjit Singh to boost creative team
NEW DELHI - Rediffusion Y & R, Delhi has strengthened its creative team further with the appointment of Tarvinderjit Singh as creative head of copy.
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