affiliate marketing
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How to leverage the convergence of affiliate and influencer marketing
Affiliate and influencer channels were once treated separately, managed by different teams. However, brands are now realising the benefits of integrating both to drive full-funnel results, opines Impact.com CMO, Cristy Garcia.
Campaign Crash Course: Debunking affiliate marketing myths
Affiliate marketing is more than just cheap deals and coupons. In this lesson, learn about the different use cases and tips for a successful strategy.
Why retailers in Southeast Asia are embracing affiliate marketing and partnerships to drive new customer acquisition
impact.com's General manager of Southeast Asia on how brands in the region can take advantage of affiliate marketing and partnerships opportunities
How cashback deals can reignite Asia’s luxury market
Rakuten Advertising’s SVP of Asia Pacific explains how card-linked offers can help luxury brands re-engage customers recovering from the pandemic without sacrificing their high-end brand perception.
Australian affiliate marketing continues to grow
SYDNEY - Affiliate marketing, whilst still relatively nascent in Australia, is seeing significant growth as the majority of clients are increasing spend and predicting to continue doing so, according to a study by dgmAustralia.
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