advertising and promotion

Pernod Ricard to spend US$13.5m promoting Absolut in Thailand
Nov 10, 2010
Campaign Asia-Pacific

Pernod Ricard to spend US$13.5m promoting Absolut in Thailand

BANGKOK - Pernod Ricard Thailand is set to spend 400 million baht (US$13.5 million) on advertising and promotion over the next five years to make Absolut Vodka the market leader.

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