adrian new
May 6, 2015
Chelsea FC plays wide to Asia
THE FACE BEHIND THE BRAND: Global fans now far outnumber loyal locals, but according to Chelsea FC’s Asia MD Adrian New, demands for success make Asian devotees hard taskmasters.
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Feb 2, 2011
How to choose a sports sponsorship campaign
Adrian New, senior vice-president of sales and marketing at World Sport Group, gives insights on what to look out for in a sports sponsorship programme.
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