admaster

Aug 21, 2019

The Trade Desk taps former AdMaster chief in China

Calvin Chan will head up The Trade Desk's Chinese operations following the DSP's entry into the market last year.

Jan 12, 2018

AdMaster creates four new business divisions

AdMaster forms new Jingshuo Technology Group in response to growing product matrix.

Sep 15, 2017

MRC and CMAC to audit three China measurement services

AdMaster's TrackMaster, Miaozhen's AdMonitor, and Nielsen's Digital Ad Ratings will get audited themselves, but some observers don't expect much short-term impact.

Jul 14, 2017

The quest for better mobile native ads in China

Amplifi China, the media investment arm of Dentsu Aegis Network China, has partnered with leading publishers to dig deeper into consumer mobile behaviours.