addressable ott

Campaign Crash Course: Is addressable OTT right for your brand?
Oct 1, 2021
Staff Reporters

Campaign Crash Course: Is addressable OTT right for your brand?

Addressable OTT brings the targeting and efficiency of digital advertising into a premium video environment—a compelling combination. But there are several barriers preventing the channel from becoming a mainstay in ad budgets. Learn what they are in this week's Crash Course.

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