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The first year of GDPR saw the carrot; next comes the stick
It has been one year since GDPR came into force and the world didn't end. So what really changed for advertisers and what's next?
Are your campaigns out of sync with consumers?
If not, how can you be sure your content aligns with the factors that really matter to audiences?
Ex-Red Bull marketer wants to pay people to watch online ads
Gener8, a browser add-on, allows users to select what type of ads they want to see.
Google now lets you mute ads that are 'following' you and trials ad blocker on Chrome for Android
The tech giant plans to expand this tool to YouTube, Search and Gmail in the coming months.
Criteo: Apple's tracking change to cost $20 million in Q4
The adtech company puts a dollar value on the impact of Apple's Safari update that limits the use of tracking cookies.
Moving from data-driven to people-based marketing
Why we need to go beyond 2.0 to 3.0, according to Amnet's regional MD.
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