adara

New KPIs for destination marketers
Oct 13, 2020
Bill Obreiter

New KPIs for destination marketers

Covid has thrown a spanner into the works for destination and tourism marketers, and a shake-up in measurement is vital.

Adara: Industry needs to ‘catch up’ to personalised marketing
Jul 3, 2019
Jessica Goodfellow

Adara: Industry needs to ‘catch up’ to personalised marketing

Brands understand the value of pooling data to build personalised experiences, but this has not yet extended to marketing, says Adara

Global travel data company Adara extends footprint in Asia-Pacific
Jul 15, 2015
Nikki Wicks

Global travel data company Adara extends footprint in Asia-Pacific

Travel data firm Adara is extending its footprint in Asia-Pacific with the launch of a new office in Sydney.

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