In this afternoon tea roundtable meeting, we’ll dive into “The role of brands in improving people’s lives”. Led by industry leaders, we’ll uncover strategies that resonate with audiences and inspire meaningful action. Learn how to effectively engage consumers and create campaigns that not only sell but also improve lives.
Some of the key discussion points to look forward to:
- Understanding Behavioural Change: Explore the psychological and social factors that drive individuals to adopt healthier lifestyles. Learn how brands can effectively communicate and inspire these changes.
- Case Studies in Action: Led by AIA, who will discuss their initiatives to drive behaviour change in health across Asia with their AIA One Billion initiative. Discover how these campaigns translate behavioural insights into actionable strategies that engage millions in healthier living.
- The Power of Partnerships: Discuss the impact of strategic collaborations in promoting active living. These alliances illustrate how partnerships can amplify brand messages and drive community engagement.
- Innovative Approaches to Health: Analyse programs that exemplify how brands can motivate and empower communities through targeted health initiatives, fostering a culture of well-being.
- Future Trends in Marketing: Engage in a forward-thinking dialogue on emerging trends in health and wellness marketing, exploring how brands can remain at the forefront of these changes.
Join us to share insights, network with peers, and drive the conversation on meaningful change.
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