Sue Unerman
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How to find a winning media strategy
A good media strategy is not about just about efficient reach and following the rules of the category.
Why ‘gradually, then suddenly’ is a danger to us all
It is imperative that we tackle the growing threat of deepfakes, because catastrophe is just around the corner, opines EssenceMediacomX's Sue Unerman.
'Manage your manager': How to communicate what you ...
In an ideal world, your boss should prioritise your welfare, and the start of a new year should not be the reason to pile on the pressure, opines the author.
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Don't bore us, get to the chorus: say it, say it ...
People’s ability to hear what they want to hear is pretty amazing so, if you have something new to pitch, you need to make it simple and repeat it.
Farewell Campaign magazine
As Campaign prepares to go solely online, memories of the print issue's central role for anyone starting out in the industry.
Enter, the fifth age of advertising
We are at the dawn of a new era. The age of dialogue is making way for the age of relevance.
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