A good media strategy is not about just about efficient reach and following the rules of the category.
It is imperative that we tackle the growing threat of deepfakes, because catastrophe is just around the corner, opines EssenceMediacomX's Sue Unerman.
In an ideal world, your boss should prioritise your welfare, and the start of a new year should not be the reason to pile on the pressure, opines the author.
People’s ability to hear what they want to hear is pretty amazing so, if you have something new to pitch, you need to make it simple and repeat it.
As Campaign prepares to go solely online, memories of the print issue's central role for anyone starting out in the industry.
We are at the dawn of a new era. The age of dialogue is making way for the age of relevance.
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